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See the bigger picture

Grow and thrive as a technologist and a leader.

Digital product factory gears

Our Vision

At Managing Digital™ we're at the forefront of digital transformation, helping organizations navigate the complex landscape of modern technology management. Our vision is to empower digital practitioners with proven, standards-based methods. Based in London and the USA, Managing Digital is a specialized consultancy with global reach.

Our Expertise

Digital Portfolio Management

We wrote the book. We apply standards that include our work to help you evolve away from project-focused IT management.

A product-focused digital operating model and Digital Product Portfolio Management disciplines create and sustain business value.

two happy business people looking at sticky notes in a workshop

Enterprise Architecture

We are agile pathfinders. Our services leverage BIAN, TOGAF® and IT4IT™ standards that we are also actively involved in developing. 

Align your technology strategy with your strategic operational, regulatory and financial goals. 

Enterprise IT Management

We know how this works. Managing Digital's senior consultants have held significant IT leadership and technology research roles

We have hands-on experience planning and delivering enterprise technology solutions at scale in in Fortune 100 firms.

No Train Wrecks on Our Watch

Architecture, Design, Strategy and Governance are things that matter - not just in the enterprise, but in the world. Good planning and design bring delight to all. 

We want to help technology leaders to do good by doing well. Successful technology initiatives drive strong engagement, financial results, credibility, and stakeholder trust. 

Bad design drives results ranging from inefficiency to disaster.

We have seen train wrecks as well as triumphs at close range. We have the experience and expertise to help you keep the train on the tracks!

Our Leading Services

Strategy & Architecture Consulting

  • EA Team startup or reboot: Advisory and Training services including tools advice
  • IT Operational Assessment: Tool rationalization, process and data heat mapping based on the IT4IT standard
  • Short term expert help: EA and Business Architecture project services 
  • Banking compliance mapping: Map application functions to risk scenarios using a BIAN based capability model - required for DORA and other regulations
  • Mentoring and Guidance: One-to-one or team mentoring plans

Standard Training

Live online or classroom based, individual and team options. Includes access to our exclusive document library and post-course support and advice.

  • TOGAF® Practitioner: Four-day course based on the TOGAF Standard, version 10 - live online or classroom based, public training on our calendar, private team options
  • IT4IT™ 3 Foundation: Two-day course based on the IT4IT Standard, version 3
  • Introduction to Digital Product Portfolio Management: Short course covering DPPM basic semantics and the meaning of "Digital Product" as a vehicle for software-enabled value
  • DPPM for Practitioners: Role based training for EAs, Product Managers, IT Financial Management professionals, and development / DevOps practitioners.

Workshop Based Team Training

Live online or classroom based, with case studies tailored to your industry or company.

  • Solution Sales Uplift: Senior customer success leaders apply a set of “EA-lite” techniques to create a collaborative transformation roadmap. The win-win focus creates better deal sizes and long-term customer satisfaction. Originally developed for the ServiceNow EA team.
  • Architecture Fundamentals: Comprehensive six-day program for new solution architects. Covers full-stack foundational material (business, data, application and technology architecture) plus selected technology-specific deep dives. Originally developed for HSBC’s global architecture team.

Leadership and Inspiration

Dan Warfield

Principal Consultant and founder Dan Warfield is an experienced IT strategy, innovation and governance leader. He has held leadership roles in Walmart, Lincoln Financial, IBM, DXC, FIS, CC&C Solutions and others. Dan is co-author of IT4IT 3, chairs the TOGAF Certification Standing Committee, and is co-chair of the IT4IT Core team of The Open Group. Dan is based in London.

Mark Bodman

Advisory Council member Mark Bodman is Senior Product Manager for CSDM & CMDB at ServiceNow. Mark is also a co-author of IT4IT 3. Dan and Mark are collaborators on new work in the area of Digital Product Portfolio Management that will be published soon. Mark previously held leadership roles at Troux and HP. Mark is based in Austin, Texas.

Mike Fulton

Advisory Council member Mike Fulton is an award-winning senior technology executive and educator, a co-author of IT4IT 3, an adjunct professor at the Fisher College of Business at Ohio State University, a two time CIO, and has held innovation, strategy and architecture leadership roles at P&G and Nationwide. Mike is based in Columbus, Ohio.

An Origin Story: The disappearing $100 million

by Dan Warfield
Principal and Founder

Over the course of a single year, about $100 million was poured into a new IT system meant to transform the business. It certainly did, but not in the way we expected. The ensuing disaster became my guiding light in subsequent senior technology leadership roles. 

The development team worked in secret, 1,500 miles away. According to them, old ways would contaminate the new ways if we knew too much about what they were doing. We were told to wait for the Big Reveal, a meeting where all would be made clear. 

When that curtain finally came back, what did we see?

Rocket goes down in flames

As the demo proceeded, questions were asked about mundane issues such as transactions per second.

It soon became obvious that the software was totally unusable: an inept, poorly planned catastrophe, the triumph of a charlatan.

When the project was abandoned, 13,000 jobs vanished as the company was forced to reorganize.

These human consequences of bad planning, bad design, selfish short-termism, pointless secrecy and poor governance have stayed with me, and guide my work to this day. If you think what happens in IT doesn't really matter in the real world, you're mistaken. It is worth getting help to make sure the rocket actually flies.

Why do people decide to do things badly, when they could just as easily do things well? We can help you see things more clearly and still come out on top.

Competent technology leadership builds organizations and enriches lives. This mattered then and matters today, especially in the big organizations that keep the wheels turning for all of us.

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